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Mountain Dew
Drive brand awareness and sales for Mountain Dew through both mass reach and targeted opportunities across all AMCN endpoints.
The Ambition
The Action
Delivered a full cross-platform campaign, along with programmatic live linear, to target audiences most responsive to Mountain Dew’s creative/messaging.
Results
+6.5PTS
Favorability
+6.3PTS
Unaided Awareness
+7.8PTS
Ad Recall
+2.6 PTS
Favorability
Mountain Dew
Drive brand awareness and sales for Mountain Dew through both mass reach and targeted opportunities across all AMCN endpoints.
The Ambition
The Action
Delivered a full cross-platform campaign, along with programmatic live linear, to target audiences most responsive to Mountain Dew’s creative/messaging.
Results
+2.6 PTS
Favorability
+7.8PTS
Ad Recall
+6.3PTS
Unaided Awareness
+6.5PTS
Favorability