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Case Studies

The Walking Dead &
Puma/Foot Locker

AMC and The Walking Dead partnered with Foot Locker to create a limited-edition Puma sneaker celebrating the highly anticipated debut of the Whisperers.

Foot Locker tapped into the power of TWD’s social audience – engaging fans with a chance to win a pair of the collectible kicks via a sweepstakes promoted on TWD’s social handles leading up to the season nine finale. The campaign culminated with Chris Hardwick promoting the sneakers in a segment of Talking Dead, driving fans to purchase their own pair.


Leverage passionate TWD fans to launch limited edition Puma sneaker.


  • In-store displays
  • Custom social content
  • Linear promotion campaign


  • Integration into Talking Dead with Chris Hardwick
  • Ancillary promotion across TWD fan digital destinations


  • Outperformed Foot Locker’s average response per post across Twitter, Facebook, and Instagram

  • Double digit fan growth on social for Puma and Foot Locker combined


Total Impressions


Facebook branded content campaign during campaign period

Get in Touch
Ilene Danuff SVP, Cross Portfolio & Partnership Sales


Mike DiGiacomo SVP, Content Room & Integrated Marketing