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Case Studies

McDonald's &
Twitch

Reach Millions of TWDU Fans Via AMC's Twitch Channel

As the very first TWDU Twitch channel partner, McDonald’s gave superfans something worth screaming about.

To reach our rabid fans everywhere they consume content, McDonald’s sponsored fun, interactive weekly segments on the Twitch channel where viewers voted on which menu items should be substituted into a TWDU script. Twitch hosts acted these Mad Libs out live and gave in-show shout-outs throughout. In addition to on-air promotion within The Walking Dead programming on AMC, McDonald’s received custom co-branded banners and a sponsorship tied to new editorial articles on TWDU.com in order to drive viewers to Twitch throughout the campaign.

 

See Current Sales Opps

Co-Create

Integrate McDonald's into TWDU Twitch channel, our first partner on this platform

Share

  • Special in-show featurette
  • Pre-roll before TWDU Twitch show streams
  • On-air promotion

Build

  • Co-branded banners on TWDU.com
  • Editorial sponsorship

Results

  • Saw a 10% Follower increase

  • 2.44M Live views

11M

Minutes Watched

1.47M

Unique Viewers

Get in Touch
Ilene Danuff SVP, Cross Portfolio & Partnership Sales

ilene.danuff@amcnetworks.com

212-324-4627

Mike DiGiacomo SVP, Content Room & Integrated Marketing

michael.digiacomo@amcnetworks.com

646-673-1443