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Case Studies

Jack Daniels &
Brittany Howard:
True Character

The AMCN Content Room collaborated with Jack Daniel’s to create high-quality branded storytelling grounded in their core brand tenets of authenticity, independence and integrity.

The living embodiment of true character, Alabama Shakes lead singer and solo artist, Brittany Howard, shows us how staying true to yourself is the only way to grow and thrive as an artist. The campaign features a 3+ minute Short Film as well as a (:30) Cutdown along with a dedicated digital page on AMC.com/truecharacter and social content distributed across AMC, BBCA, IFC and SUNDANCE official social handles (Facebook, IG TV and IG Stories).

Co-Create

Celebrate the craftof Jack Daniel’sthrough the artisticlens of Brittany Howard

Share

  • Short film: "True Character"
  • Custom social and digital content
  • Linear promotion campaign

Build

  • Promotion across “True Character” digital page on amc.com
  • Press efforts

Results

  • 3x MORE VIEWS
    than Jack Daniels most viewed Facebook post

  • 13x MORE VIEWS
    than Jack Daniels' average public views per Facebook post

2.9M+

Impressions

Get in Touch
Ilene Danuff SVP, Cross Portfolio & Partnership Sales

ilene.danuff@amcnetworks.com

212-324-4627

Mike DiGiacomo SVP, Content Room & Integrated Marketing

michael.digiacomo@amcnetworks.com

646-673-1443