The AMCN Content Room collaborated with Jack Daniel’s to create high-quality branded storytelling grounded in their core brand tenets of authenticity, independence and integrity.
The living embodiment of true character, Alabama Shakes lead singer and solo artist, Brittany Howard, shows us how staying true to yourself is the only way to grow and thrive as an artist. The campaign features a 3+ minute Short Film as well as a (:30) Cutdown along with a dedicated digital page on AMC.com/truecharacter and social content distributed across AMC, BBCA, IFC and SUNDANCE official social handles (Facebook, IG TV and IG Stories).
Celebrate the craftof Jack Daniel’sthrough the artisticlens of Brittany Howard
- Short film: "True Character"
- Custom social and digital content
- Linear promotion campaign
- Promotion across “True Character” digital page on amc.com
- Press efforts
3x MORE VIEWS
than Jack Daniels most viewed Facebook post
13x MORE VIEWS
than Jack Daniels' average public views per Facebook post