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Case Studies

Ancestry & SundanceTV:
Railroad Ties

The Content Room’s award-winning branded documentary film "Railroad Ties" created in partnership with Ancestry.

Six descendants of people who escaped slavery and abolitionists come together in Brooklyn to discover more about their lineage and the very human story of the Underground Railroad.

Co-Create

Collaborate to highlight Ancestry’s deep research capabilities around black history

Share

  • Short Film: "Railroad Ties"
  • Linear promotion
  • Social campaign

Build

  • Panel with talent at Sundance Film Festival
  • On-ground activation
  • Live social coverage

Results

  • WINNER 2019 Cannes Lions

14M

Views

4,178

Engagements

Get in Touch
Ilene Danuff SVP, Cross Portfolio & Partnership Sales

ilene.danuff@amcnetworks.com

212-324-4627

Mike DiGiacomo SVP, Content Room & Integrated Marketing

michael.digiacomo@amcnetworks.com

646-673-1443