The Content Room’s award-winning branded documentary film "Railroad Ties" created in partnership with Ancestry.
Six descendants of people who escaped slavery and abolitionists come together in Brooklyn to discover more about their lineage and the very human story of the Underground Railroad.
Collaborate to highlight Ancestry’s deep research capabilities around black history
- Short Film: "Railroad Ties"
- Linear promotion
- Social campaign
- Panel with talent at Sundance Film Festival
- On-ground activation
- Live social coverage
WINNER 2019 Cannes Lions